Client:New Millenium Concepts
What's Cool About It:
A 2015 American Web Design Award winner that has produced nearly $15 million in sales for NMCL in its first year online. The site provides easy product navigation for retail customers and extensive dealer program information for NMCL’s channel partners.
✓ Built using hosted BigCommerce cart system, the content strategy utilizes NMCL’s tiered customer groups to select content categories and pricing visibility based on individual user profiles. Dealer documents, discounts and shipping options are hidden from retail customers and easily managed.
✓ Gross revenue and conversion rates have improved dramatically in comparison to NMCL’s previous e-commerce solution.
✓ Fully responsive site producing great sales numbers from all device types.